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AI & Your Customer Journey
AI is changing how people find and engage with businesses, shifting from keyword searches to asking smart, conversational questions. This blog unpacks what that means for you: how to show up in AI results, why your unique insights matter more than ever, and how to stay visible without abandoning what already works. It’s not about doing everything, it’s about doing the right things, in your voice, where your customers are looking.

Alana Rauert
3 min read


AI in Marketing: The New Tool on the Block
We live in an era where Artificial Intelligence (AI) is no longer just a buzzword but a tangible asset for business owners.

Alana Rauert
3 min read


My Mum vs Intuitive Design
My Mum didn't know how to subscribe to my blog. It's on me. I knew Mum would want to subscribe, so I sent her a text that said, 'I have a...

Alana Rauert
3 min read


A crash-course in ‘pivoting’ without the Buzz Words
Because words like ‘pivot’, ‘agile’ and ‘transformation’ have saturated business conversations for the last 12-months. Especially when talki

Alana Rauert
7 min read


SEO Be Damned, I Will Write My Irrelevant (Sometimes Irreverent) Blog Titles!
Search Engine Optimisation (SEO) is a lot to get your head around. And by the end of this post, you are not going to be a SEO Guru. But I ho

Alana Rauert
5 min read


Dear Raphael, I am sorry I compared you to a Turtle
There is a day of a year for pretty much everything. Align yourself strategically, and these can be a fun way to engage with your clients an

Alana Rauert
3 min read


The Iceberg Illusion: What people see & what is underneath
Could you improve your communications?
Not only to show your value, but to better convert clients in your pipe-line and to encourage repea

Alana Rauert
5 min read


It doesn’t matter how many resources you have if you don’t know how to use them
Having an extensive catalogue of resources means headaches and heartaches - if you don’t know how to use them.

Alana Rauert
3 min read
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