AI is changing how people find and engage with businesses, shifting from keyword searches to asking smart, conversational questions. This blog unpacks what that means for you: how to show up in AI results, why your unique insights matter more than ever, and how to stay visible without abandoning what already works. It’s not about doing everything, it’s about doing the right things, in your voice, where your customers are looking.

We live in an era where Artificial Intelligence (AI) is no longer just a buzzword but a tangible asset for business owners.

My Mum didn't know how to subscribe to my blog. It's on me. I knew Mum would want to subscribe, so I sent her a text that said, 'I have a...

Because words like ‘pivot’, ‘agile’ and ‘transformation’ have saturated business conversations for the last 12-months. Especially when talki