You're posting three times a week, running ads, growing your list. But is it working? Most business owners drown in dashboards, tracking everything and understanding nothing. Most marketing metrics are noise. I've landed on five metrics that actually matter. Five simple numbers you can track in 10 minutes a month. The goal isn't impressive analytics - it's knowing if you're making money.

Picture this: It's Monday morning and you're riding high. Your calendar's packed solid for the next two months, and you're already...

We're joined by Trent Moffatt, who's calling out big-name CRMs for wasting business money. "I see companies blowing tens of thousands on platforms that don't deliver," he says. Trent breaks down why custom-built CRMs beat off-the-shelf solutions—from eliminating per-seat fees to giving you total data control.