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A crash-course in ‘pivoting’ without the Buzz Words

Ok. Maybe a couple of Buzz Words.


Because words like ‘pivot’, ‘agile’ and ‘transformation’ have saturated business conversations for the last 12-months. Especially when talking about small businesses 'surviving', maintaining 'relevance' and 'embracing' the brave new world that will rise from the ashes.


Quite frankly, the Buzz Words and drama are getting a little old.


All this talk of pivoting is really about understanding how your customers' needs have changed and meeting your customers where they are.


It's not a new concept.


I mean, there was that catchy song about how Video Killed The Radio Star.

And now look at how popular podcasts are these days.

If you have been running your business for a number of years, you have probably adapted and changed with your audie