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Alana Rauert
3 min read
AI in Marketing: The New Tool on the Block
We live in an era where Artificial Intelligence (AI) is no longer just a buzzword but a tangible asset for business owners.

Alana Rauert
3 min read
My Mum vs Intuitive Design
My Mum didn't know how to subscribe to my blog. It's on me. I knew Mum would want to subscribe, so I sent her a text that said, 'I have a...


Alana Rauert
3 min read
Communicating for conversions
When was the last time you made an enquiry with your business and walked through the process?
Do you know what message someone gets after


Alana Rauert
7 min read
A crash-course in ‘pivoting’ without the Buzz Words
Because words like ‘pivot’, ‘agile’ and ‘transformation’ have saturated business conversations for the last 12-months. Especially when talki


Alana Rauert
5 min read
SEO Be Damned, I Will Write My Irrelevant (Sometimes Irreverent) Blog Titles!
Search Engine Optimisation (SEO) is a lot to get your head around. And by the end of this post, you are not going to be a SEO Guru. But I ho


Alana Rauert
3 min read
Dear Raphael, I am sorry I compared you to a Turtle
There is a day of a year for pretty much everything. Align yourself strategically, and these can be a fun way to engage with your clients an


Alana Rauert
5 min read
My Sister is an Alchemist
You see, the fascinating power of a narrative is to be able to make someone think and examine their fundamental core beliefs.


Alana Rauert
5 min read
The Iceberg Illusion: What people see & what is underneath
Could you improve your communications?
Not only to show your value, but to better convert clients in your pipe-line and to encourage repea


Alana Rauert
3 min read
It doesn’t matter how many resources you have if you don’t know how to use them
Having an extensive catalogue of resources means headaches and heartaches - if you don’t know how to use them.
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