BODY WELLNESS PLACE BRAND REFRESH

BACKGROUND

Body Wellness Place offers personalised private and group sessions at a boutique gym facility in The Gap, focused on whole-body health. Unlike traditional gyms, they cater to individuals who may not find the support they need in mainstream fitness environments. Their inclusive space has developed a diverse client base, ranging from older adults in their 80s to those with disabilities or specific health concerns, ensuring everyone feels welcome and supported.

In addition to new promotional materials like outdoor signage, flags, A-frame boards, and business cards, we refreshed their brand to reflect their "fitness made fun" philosophy. We also redesigned their website, implemented an online booking system for streamlined scheduling, and set up email templates to help them send regular updates to clients, enhancing communication and engagement.

THE CHALLENGE

One of the key challenges Body Wellness Place faced was a lack of visibility, as their studio blended in with nearby buildings, making it difficult to attract attention from passersby. Despite offering a unique and inclusive fitness experience, they weren’t drawing in enough foot traffic to fully reach their potential client base. To overcome this, they needed to implement signage that would not only stand out but also align with the welcoming, supportive nature of their brand. It was essential that the signage and promotional materials clearly conveyed the studio’s focus on inclusivity and their "fitness made fun" philosophy, ensuring that all potential clients, including older adults and those with specific health concerns, felt encouraged to engage.

RESULTS

Increased Visibility - New outdoor signage, flags, and A-frame boards made the studio stand out from nearby buildings, attracting more attention from passersby.
Enhanced Brand Presence - The refreshed brand, reflecting the "fitness made fun" philosophy, created a more engaging and welcoming image.
Improved Foot Traffic - The updated promotional materials effectively drew in more potential clients, increasing foot traffic to the studio.
Streamlined Booking - The new online booking system simplified appointment scheduling for clients, improving convenience and efficiency.
Better Communication - Email templates were set up to facilitate regular updates and engagement with clients, enhancing communication and fostering a stronger connection with the community.
Revamped Website - The redesigned website provided a modern, user-friendly experience, aligning with the refreshed brand and supporting client interactions.
Updated Business Cards - Redesigned business cards now feature the refreshed brand identity, providing a consistent and professional look that effectively communicates the studio's inclusive and fun approach to fitness.

Before

After

Outdoor Signage

Website Update